First Car Built By Ferdinand Porsche Found in Barn

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The first Porsche-designed car was unveiled in Stuttgart, Germany, on Monday. It had been sitting in an old shed in Austria since 1902.

The car is, officially, the 1898 Egger-Lohner electric vehicle, C.2 Phaeton. It’s known as P1, signifying Ferdinand Porsche’s first design.

It is an electric-powered car, developed by Ferdinand Porsche, who founded the namesake sports-car company in 1948. Before that, as a young man with engineering aptitude but no formal engineering training, he was working for car builder Jacob Lohner, who assigned Porsche to come up with an electric drivetrain

Porsche says it hit the streets of Vienna, Austria, on June 26, 1898, when Ferdinand Porsche was 22. He engraved the code “P1” (standing for Porsche, number one) onto all the key components.

In the classic case of auto-collector’s fantasy come true, P1 was discovered in a warehouse, where it had been untouched since 1902, the car company says.

According to the automaker, Ferdinand Porsche’s powertrain was a rear mounted electric drive that weighs a modest 287 lbs. and produces 3 hp. For short periods, up to 5 hp can be achieved in overdrive mode, allowing a top speed of 21 mph.

The first serious test came in a race for electric cars in September 1899. The contestants had to complete 24 miles with three passengers on board.

Ferdinand Porsche piloted the P1 across the finish line 18 minutes ahead of the second-place racer, the car company’s history shows. Perhaps more important, P1 was among fewer than half the racers able to finish. The others dropped out because of technical problems.

The Phaeton designation refers to an open car with front and back seats, derived from horse-drawn carriages of similar configuration.

The car demonstrates that automaker Porsche’s turn toward eletrification hardly is a new development.

Today, one of its quicker models is the $100,000 Panamera gas-electric hybrid sedan. A TV ad shows it driving faster than electric wires can spread news of its performance.

Porsche also fields the 918 Spyder gas-electric hybrid race car. In contrast to P1, the 918 racer has a combined gas-electric power rating of 887 hp (127 hp maximum from the electric motor), and can go 10 times as fast as P1 — 211 mph, though only 93 mph on electric power only.

Procter and Gamble Introduce New Toothpaste Flavors

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Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

The new line comes as Procter & Gamble turns toward new product innovation to spur growth in developed markets like the U.S. The world’s largest consumer products maker, which makes products ranging from Tide detergent to Gillette Razors, said Friday its net income fell 16 percent as it faced a tough comparison with last year’s results.

P&G Marketing Director Rishi Dhingra said the toothpastes were designed to “allow for an unexpected experience through flavors that offer personal expression.”

It’s not the first time Crest has tried unusual flavors in toothpaste. In 2003, Crest introduced Crest Whitening Expressions in flavors like Cinnamon Rush, Fresh Citrus Breeze and Extreme Herbal Mint. The line was promoted by Chef Emeril Lagasse.

Procter & Gamble, like most consumer product companies, is trying to offset slower growth in developed markets with cost cuts and by expanding in emerging markets. It is also focusing on new products in developed markets like the U.S.

On Friday the company said it has updates to its Crest 3D White oral care products, new Old Spice products like shampoo and conditioner and a new Pantene formula all in the pipeline.

The toothpaste line will be available the first week in February at drugstores and mass retailers nationwide and will retail for $4.99.